From a home kitchen in Al Rawdah to a bakery with a waiting list

"I posted one photo of my saffron milk cake in the community. Three months later I signed my first lease."

Noura started baking during her maternity leave, selling to neighbors through word of mouth. When she shared her saffron milk cake in our WhatsApp community, orders arrived faster than she could bake. Today her bakery in Al Rawdah employs four women — two of whom she met through Women of Riyadh.